Social Media Branding - @maymesmithphotos
Handle: As Mayme Smith was taken on Instagram @maymesmithphotos was chosen so that the social media handle would be the same across all platforms used.
Instagram Posting Guidelines: No family photos (to limit these bookings as it’s not my primary area). No Portraits that reflect a different style than Mayme Smith (no client photos/paid work that conflicts with my personal editing style).
All captions will be long form and can relate to something personal or business - captions will not be one word and should at all times be at least two sentences. The only emojis to be used will be facial/body expressions, animals or building. There will be no use of weapons and no plants other than “🌿”, “🍂” or “🌲”. Primary/most often used emojis in any content will be “ 🖤”, “🙏🏻”, ”🌿”, and “✨”.
Correct Ex 1. “Today’s shoot was amazing! I loved working with beautiful soul, isn’t she full of life? 🌿
Correct Ex. 2. Okay peeps! I’m struggling with the whole “dairy free” diet right now! Does anyone have advice on good dairy substitutes tutes or ways to get over craving? 🧐🙏🏻Your girl here is desperate and would love the advice. I need my skin to be clear, but can’t accomplish that if I fail my diet. 😓
Incorrect Ex. 1. Loved this portrait session today 🌟
Incorrect Ex. 2. Guys, this dairy free diet is killing me today. :(
Instagram Story Guidelines: Minimalistic, No use of IG Cursive Font or Bold Font. If Regular or Type Writer fonts are used they must have a background color. This background color must be yellow, pale pink, shades of brown or grey (or in rare exceptions may be matched to the image in the story). Story posts will regularly mix between personal and business related items. No more than 6 stories per day (occasional q&a exceptions).
Facebook Posting Rules: No Portraits that reflect a different style than Mayme Smith (no client photos/paid work that conflicts with personal editing style), No Albums should be posted or added. Captions should follow the same guidelines as Instagram (see above).
Twitter: Handle Held; inactive account
Pinterest: Only Posts linking back to Instagram or maymesmith.com. Collages as pins are preferable.
Numbers
Mayme Smith worked with 90+ individual clients (an 86% increase from 2017) during the 2018 year. Social media accounts have seen up to a 54.2% following increase in the past year and Instagram posts have an average of 19.7% engagement.
