Branding and Marketing of

Business name:

Why Mayme Smith? Usually photographer’s use their name along with other words such as “Mayme Smith Photography” or more creative ideas. So, why Mayme Smith?

When a client hires me to be their photographer that client is hiring just me. They aren’t working with a business owned by an person they’ll never meet or a collective of artists — that client is working with me. My name choice was to begin establishing a personal and artistic focussed brand. Present people more aspects of my work, my process and my overall personality from the very beginning. A brand should reelect the message and meaning of the organization involved, so my name represents me as I am. Just a girl.

Logo Choice:

For my logo I chose to use the most minimalist design possible. In this area I also decided to use just my name in order reestablish that my brand is just about a personal relationship. When someone has a business card, visits my site or receives an email they meet part of a very real person. It was also in order to create a design that I wouldn’t regret within a few years - my name is for life my brand’s personality can change with it. The font used was “Texas Hero” as I felt it most accurately represented my own signature, and was common enough to be used in everyday purposes (such as Square Space Headers).

Style Sheets: